As a business owner, you probably ensured that your business had a web site in order to hopefully increase sales. You would have hoped that by the web site being on the internet, it would have been seen by more people, some of whom could be potential clients however; there is a difference from having a web site on the internet and that web site being seen. There are billions of web sites on the net and so when you added yours, it became just one among hundreds of others that provide the same products or services as yours and so, in order for your site to be seen an thereby stand out from the others, it must have something special.
You can visit organicmediagroup.org/ or similar sites for more details but basically, what that something special is, is SEO. SEO stands for search engine optimization and covers three basic things that will make your web site stand out from others. The three things are search engine optimization, social media optimization and content marketing and when used in the correct manner, can ensure that it is your site that is seen when relevant web searches are made for your particular products or services.
Search engines are owned by companies like Google or Yahoo and these owners want to try and provide the best search results they can for their clients and so they often change the criteria that is used by their search engines to not only find relevant web sites but also to determine what order the sites should be displayed. Search engine optimization is the ability to make a search engine easily recognize a particular site and place it high on its rankings list, providing that it meets other criteria. The other aspects of a web site that a search engine takes into consideration as to whether or not a web site appears on any social media and if it does, how popular is it on those sites. The other criteria which a search engine checks, is the popularity and make-up of the site itself.
A search engine will look at the popularity of a site on the different social media and will decide if it is an active membership or not by the number of likes and followers that it may have. Therefore if a business has a web page, it is also imperative that it also joins at least one o the various social media sites that exist today.
The search engine will then consider the web site itself and in doing so will o rudimentary checks on the quality of the site which it often determines by the frequency with which it is visited. Therefore, to get your site to attract the most possible potential clients, it must have quality content that is interesting, perhaps offering articles that can attract comments and discussions which are useful in getting people to make return visits to the page and also in encouraging them to invite friends to join the discussion, attracting even more visitors.