Businesses are now starting to realize that if they want to attract visitors to their websites, they need to have videos on the internet. This was not always the case but as technologies improve and it is now easy for anyone to see a video straight away without the need for streaming, they prefer to watch a video than to read an article. It has now been shown that 80% of visitors to websites arrive there through having watched a video which means, if you only have articles with links to your site, you are only appealing to 20% of the potential audience. Of course though that does not apply if people do active web searches for particular sites and so good SEO is still required as well.
SEO or Search Engine Optimization is a set of strategies that enable a search engine to place your website at the top of any search results listing it produces when relevant searches are made. This is done by the use of keywords and social media. The reason why this is important is because with the number of websites on the internet today, any search will result in a list of results that can contain hundreds of sites, listed on dozens of pages but, research has shown that 80% of the time, only the first page is ever looked at by the initiators of the search. This in effect means that unless your site is listed on that first page, it may never be seen. To attract visitors to a site without them actually initiating a search, sites would use link building techniques and this is what is now changing. With link building, at one time you would place links to your site in articles or blogs which were then placed on other sites in the hope that when visitors to that other site, read the article or blog, they would then click the link and reach your site. This was very effective especially if you placed the article or blog on a site that was relevant to your business and that site was already popular. Now though, although the theory is still good, with only 20% of people reading articles, those links to tour site need to be placed in videos and those videos placed on other sites. Of course, the better the video, the more likely it is that people will follow any link that it may have and the best videos need to be produced well. This now means that SEO specialists now have to be able to provide the best video production services as well as the other SEO techniques and the better ones now can.
For a business, a website can result in a lot of extra custom but only if that website is seen by potential customers and so good SEO is essential for good business today as studies have shown that 70% of people today will first look at the internet before buying any product or service.