The quality contents that you can infuse into your web pages can definitely create traffic towards your website. If you are familiar with the law of supply and demand, you will surely understand what I am saying here. People nowadays are looking for what they need using the internet. Hence, your content should cater to the growing demand of those who are searching for information, products, and services online. If there is a demand for your content, you will surely find a steady flow of traffic moving into your website. Likewise, if you continuously feed your website with updated information along with novel and engaging contents, your site will surely have a steady flow of traffic. Similarly, your contents should be linkable, which means that searchers and visitors should find your website very good and engaging to prod them into linking your pages to their pages. Additionally, your website should be highly interactive so that people who have found your landing page will have an easy time navigating and browsing through your web pages.
Off-page SEO is basically the techniques that you can employ to improve and enhance the ranking of your website in the SERP. These techniques are usually associated with link building techniques. Yet, in the broader sense, off-page SEO covers all the techniques that promote your website. Hence, building links is just one technique of off-page SEO. Off-page SEO likewise involves all the promotional works and activities that an owner does outside of the confines of the website or web pages. Some of these activities include the frequent use of valuable social media, link building, and social bookmarking.
If you are going to consider and take a look at the Google updates—panda, penguin, and hummingbird—you will readily understand that Google is really trying to alter and improve the way searches are done. Likewise, Google has clearly set guidelines on how a website should be done to make it rank higher in the SERP. Moreover, both off-page and on-page SEO play a vital role in making a website look good in the eyes of Google.
Google has become very vocal in telling web owners to create quality contents because Google is really trying—through its algorithm updates—to figure out the quality websites on its search engine. Hence, for a website to look good to Google, the web owner should utilize both off-page and on-page SEO to increase the ranking of his/her website. Off-page SEO and on-page SEO have their own advantages and disadvantages. Yet, learning to utilize both techniques will greatly help your website in attaining a high ranking in the SERP. However, the usual problem,of finding an SEO expert,sets in if you are incapable of optimizing your own website. Say,for instance, you got a business in Los Angeles and you need a highly optimized website: if you don’t know how to do SEO, you can simply browse through SEO Los Angeles 2015, and you’ll immediately find the list of SEO experts who can help you optimize your site. Likewise, you should also remember that SEO is essential and the money you spend for the optimization of your website is money well-spent.