Using a Web Site to Increase Sales

As a business owner, you probably ensured that your business had a web site in order to hopefully increase sales. You would have hoped that by the web site being on the internet, it would have been seen by more people, some of whom could be potential clients however; there is a difference from having a web site on the internet and that web site being seen. There are billions of web sites on the net and so when you added yours, it became just one among hundreds of others that provide the same products or services as yours and so, in order for your site to be seen an thereby stand out from the others, it must have something special.

You can visit or similar sites for more details but basically, what that something special is, is SEO. SEO stands for search engine optimization and covers three basic things that will make your web site stand out from others. The three things are search engine optimization, social media optimization and content marketing and when used in the correct manner, can ensure that it is your site that is seen when relevant web searches are made for your particular products or services.

Search engines are owned by companies like Google or Yahoo and these owners want to try and provide the best search results they can for their clients and so they often change the criteria that is used by their search engines to not only find relevant web sites but also to determine what order the sites should be displayed. Search engine optimization is the ability to make a search engine easily recognize a particular site and place it high on its rankings list, providing that it meets other criteria. The other aspects of a web site that a search engine takes into consideration as to whether or not a web site appears on any social media and if it does, how popular is it on those sites. The other criteria which a search engine checks, is the popularity and make-up of the site itself.

A search engine will look at the popularity of a site on the different social media and will decide if it is an active membership or not by the number of likes and followers that it may have. Therefore if a business has a web page, it is also imperative that it also joins at least one o the various social media sites that exist today.

The search engine will then consider the web site itself and in doing so will o rudimentary checks on the quality of the site which it often determines by the frequency with which it is visited. Therefore, to get your site to attract the most possible potential clients, it must have quality content that is interesting, perhaps offering articles that can attract comments and discussions which are useful in getting people to make return visits to the page and also in encouraging them to invite friends to join the discussion, attracting even more visitors.

Four Crucial Monthly SEO Tasks for Any Small Business

Small businesses frequently disregard or put very little effort in to SEO disregarding huge quantities of possible traffic in the process. Oftentimes, if you’re searching for SEO recommendations on the web, the conversation will circle around intricate details and huge firms with significant marketing budgets.
So if you’re an SEO novice, which numerous individuals in the UK, here are four crucial monthly tasks that’ll fetch some effective, fast results.

Efficient, Original Content

As we’ve stated numerous times before, content is still king in online marketing. Creating content on a weekly/daily basis prompts to search engines that you’re an active site with systematically updated information.

Which is why blogging has become a significant SEO tool, this is a perfect method to produce content without always altering and adding to the static pages on your site. You can employ your blog to remain on top of present events too, for instance if you sell mobile phones and Apple releases its newest model, you’ll demand to be on top of this, motivating conversation, traffic and commitment to your website.

Tune Your Content, consider the following components: anchor text, image alt, URLs, meta descriptions and meta titles.

Make your page more visual

More and more individuals are entering your page through mobile devices such as phones, tablets and a lot more so make certain that your page is fitting to a mobile device and make certain it’s visually invigorating. As humans we’re programmed to be more encouraged by visual content than pages and pages of text.

We’re now able to view video on demand, wherever we go and social media sites that accents on images such as Pinterest are getting more in demand every day.

So think, Infographics, Videos, Images

Track your progress

Evaluating the progress of your – small business seo techniques is important, it’s essential to know what strategies are working and what sort of content is drawing traffic to your site. It’s a case of aiming on your strengths and outdoing your weaknesses.

Google Analytics is a perfect tool to identify how many individuals are visiting your site every day and when they’re leaving it.

So there you have it, accomplishing these easy tasks on a monthly basis will not only enhance the usability and look of your website it’ll also enhance its search engine rankings. Applying a successful SEO strategy will guarantee that your website gets the exposure it demands to produce enough revenue.

Selecting the proper web design firm is important for your small company. You need to do sufficient research before you pick a web design firm, since a well structured website that has a fine layout and design retains, engages and attracts visitors; while a poorly designed website can drive away your prospective clients. Thus, you need to be responsible while selecting a web designing firm for your business.

You need to be clever in making such decision because one wrong move will lead all of your hard work and investment to nothing. Check proper documentations from the company that you are planning to hire since this will prove their credibility and will guarantee you as well that they will deliver long term results.

3 Essential Steps in Choosing the Best SEO Specialist

Are you searching for an SEO specialist? Are you looking for an expert who knows the different SEO tactics? Do you want the kind of SEO specialist who can help your company achieve higher visibility? Today, more and more business owners seek the expertise of SEO specialists to improve their ranking and make progress in their businesses. It is quite important to hire the services of an SEO specialist to help your business improve for the better. Nowadays, the number of SEO specialists is increasing, but you should take note that not all possess the same skills and know the same SEO tactics or techniques. It is therefore a good idea to find the best Santa Barbara Search Engine Optimization specialist who possesses the skills and knows the tactics that your company needs to improve. Follow the steps below in selecting the best SEO specialist for your company:

Step #1

Be very specific with what you want.
You should be able to list all your requirements. List all your expectations from an SEO specialist. Do you wish to hire an SEO expert who will do all the work for you? Perhaps you wish to learn the ABCs of SEO as well and want to hire someone who can teach you and your employees about SEO. These will guide you in your search.

Step #2

Search for SEO specialists.
You only need to search online to find the best SEO specialists. You can check out the websites of SEO specialists to know their work and expertise. There are also several sites where you can read reviews on SEO specialists. The review of their past employers will give you a better idea how they performed in the past. You can also see their performances and how they were rated by the companies they worked for. Check out their portfolios. You will see how long they have worked in the field and the kind of projects they have accomplished. You can actually join these sites so you can get the chance to hire them. You just need to follow some procedures and requirements needed to become a member and then you will be allowed to hire an SEO specialist to work for your company.

Step #3

Select the best one.
You can only find the best SEO specialist if you search very carefully. Try to compare the services offered by your prospective SEO specialists as well as their skills. Interview each one of them using the same questions and take note of their answers. The best SEO specialists are always willing to show their tactics and strategies and are proud of their work. They can also show some references when asked. They must be open and show true concern for your company by doing their work well even without you checking them around. In other words, they should know what they are doing and will only need less supervision or none at all. You should also consider their personalities since you will be working together for the good of the company. It is important therefore that you should understand and work comfortably well with each other. Moreover, try to check if they ask for reasonable rates. Their services must be directly proportional to the rates they ask.

Uncovering 3 Commonest Cloud Computing Myths

Cloud computing services and related technological developments have changed the way we exchange information, network, collaborate and deploy applications. More businesses are finding cloud computing to be very useful and so cloud computing is now prominent across industries.

Therefore, cloud computing is a term that we hear often and often prompts us to check – cloud storage reviews online. Surprisingly, if you ask someone to explain what exactly it is, you will be bogged down by long and vague explanations. For the most part, many people understand that the word cloud refers to the Internet but when it comes to explaining what computing means confusion sets in; hence, myths and assumptions are born. This articles debunks some of the myths being peddled around about cloud computing.

Myth 1: The cloud is associated with physical cloud

Truth: Cloud computing is a computer network

There are some users who imagine that the cloud is the actual fluffy cloud that gets affected by the weather. According to a Wakefield Research commissioned by citrix, most Americans (about 51%) believe that Cloud computing is related to weather. Truth of the matter is this is false because the cloud is not the actual weather cloud that happens in the nimbus and cirrus. Rather, cloud computing is a network of computers used to store, access and share data on devices connected to the internet. The network is actually built on physical servicers located somewhere where you might never see them.

Myth 2: The cloud lacks security

Truth: Cloud computing is more secure than your existing system

Many folks have refused to believe that their data is safe in the cloud. Maybe because they can’t see the cloud, they feel cloud computing is not safe and secure. Moreover, some businesses have witnessed some infamous hacks and security breaches which make users believe that cloud computing exposes data to more risks.

This assumption is wrong for two reasons: First, cloud computing service providers do not take anything for granted. They make every effort to ensure that their networks and servers are secure. Securing your data is their core business and they have invested in qualified staff and infrastructure to ensure your data is safe. In some countries, there are security guidelines that need to be adhered to by cloud service providers.

Therefore cloud providers have to adhere to regulatory compliance in order to stay in business. Second, it is the responsibility of both the user and the cloud provider to ensure that security is maintained. Users should also take responsibility for the safety of their data such as password protection. If users are not able to secure their own access points and internet security, they don’t have anyone to blame.

Myth 3: Cloud computing is complex

Truth: You don’t have to be an IT guru to work with clouds

Many businesses have hasted to embrace the services of cloud computing because they have a notion that it will require them to adopt complex IT infrastructure. This reasoning has no logical basis. Many IT managers have the tendency to treat any external IT services with contempt. Instead, they prefer everything to be built in-house. Strictly speaking, cloud computing does not involve a more advanced level of complexity in order to use it. Although there may be few changes in your applications, just a simple management change is required.

How to Land a Job as a Software Developer?

Nowadays, the old careers and courses in college have been slowly superseded in popularity by the new courses such as computer programming, computer science, and computer engineering. Often we can’t help but ask: “What will happen to the well-established courses of Humanities such as history, anthropology, Cultural Studies, Philosophy, and other related studies when almost all the kids nowadays seem to be hooked up and professing their love for the mobile application development and other related studies?” “Are these studies becoming outmoded, and as a consequence, would we be seeing then almost empty classrooms for these studies?” I guess these studies have already weathered the test of time and surely there will still be students taking them. However, we will surely see a significant reduction in the enrollment for these courses. Yet, I don’t want to be nostalgic of the impending unpopularity of these courses. Instead, I wish to delineate the attitudes and characteristics one should have to be able to land a job in the software development market.

Is there Any Way I could Land a Job in the App Development Market?

With the millions of Computer Science, Computer Engineering, and Computer Programming graduates around the world, one is left wondering whether one can find one’s niche in the lucrative and good-paying jobs of app development market. Do I have to be a programming prodigy or an ingenious app developer to get a good job in this field? Say for instance, I live in London, is there any way I could be one of the best app developers uk has ever have? I guess you could be, considering the fact that the market is not yet saturated, and provided you follow these pieces of advice from some well-respected pundits.

Advices of Leslie Stevens-Huffman—a Popular Business and Career Author

Leslie Stevens-Huffman, a frequently sought-after writer and author, has something to say for the aspiring app developers. In one of her interviews on DiceOutLoud Channel, she gave us three basic points on how to land a job in the mobile app development field.

First, she said, “you should immerse yourself in the technology, and gets some hands-on experience. You can do this by immersing yourself into the developers’ technology or by joining the developers’ community.” Leslie also added that you should “show passionate love and commitment for the technology during your job interview.” You can land a job as software developer if you will “show excitement during the job interview, and have a lot of good examples to tell, and use some adjectives and vignettes to describe your previous experience on software development, which in turn, will definitely show your passion and love for this kind of work,” Leslie added. Most employers will usually take a chance on someone who—despite not having previous experiences to boast of—shows passion for the job. When applying for a job, you are competing with other applicants for a very limited job pool. You should therefore “market yourself strategically, and pick the right opportunities along the way,” she said. Taking a strategic approach also means increasing your contact, and taking extra time in creating a good image and profile of yourself.

Why You Urgently Need To Mobile Optimize Your Site

If you have not seen any need to add a mobile site into your site or optimize your existing site for mobile viewing, you seriously ought to do that. In fact you are late. Mobile devices are becoming more sophisticated, and many people are accessing the internet through their mobile phones. If the current trend is anything to go by, expect more people to access your site from their mobile devices than from their desktop or laptop computers. This is enough to tell you that you should start searching for a web design Auckland, as soon as possible, before it is too late. Yes, that is what being in a digital world means; it means being alert to changes, and embracing them; otherwise, you might be shoved aside.

Many people erroneously think that just because they can access their site through their smart phones then their sites are mobile sites. Wrong! It doesn’t mean that if your site is not mobile optimized then you cannot find it through the mobile device. What a mobile site means is that the site was created specifically for mobile viewing to make it easier for those accessing it through mobile devices. Mobile site designs are quite different from computer sites. If you get in touch with your mobile web developer, he can show you different types of mobile web designs.

If you think you can get away without a mobile site, you have not heard that 70% of customers who buy their products usually do so through their mobile phones. You probably haven’t heard that if the present rate of mobile accessibility continues, then the number of people going to access your site will be more than those who will do so from a computer. If there is anything you need to do urgently, it is to contact a mobile web developer to help you develop a mobile optimized site. `

Therefore, a mobile website will open up more traffic for your website if you embrace it. This proliferation of mobile accessibility has been made possible by the cheap internet data bundles coupled with cheap, but sophisticated mobile devices like iphones, ipad, and so on. Another thing that has contributed massively to the number of people using their mobile phones to access the internet, is the social media like Facebook. In that case, a good mobile web developer should also integrate social media on your mobile site.

If you are serious with growing your business, having a mobile site might not be a luxury, but a necessity. It is important to remember that if your site is not mobile optimized, mobile phone visitors might run away because it can discourage them from browsing your site. Finally, it is important to note that your site’s visibility in the search engine will depend on the bounce rate. In other words, if there are many customers visiting your site through their mobile devices and have to navigate away because they don’t like the intractability of the site, you stand to lose in terms of high bounce rate.

Use Email To Send A Fax

To many people a fax may seem like ancient technology. It may also seem inefficient when compared with email. Email is easy and instantaneous. Whereas a fax is more complicated and takes more time to print. Email can be done from your own computer, but a fax requires a big bulky machine. Overall when they are compared, a fax seems like a more cumbersome task than sending an email. This is especially true when you consider the fact that not everyone has access to a fax machine. So if you want to send a fax you may have to go somewhere that has a machine and even pay a fee to use it.

Wouldn’t it be simple if you could combine the ease of email with the necessity of sending faxes? Thanks to new fax sending services, you can do exactly that. With the help of a fax service you can – how to send fax from computer without fax machine. This makes the process of sending a fax a whole lot easier. It may also make faxes a more appealing means of communication to the newer generations who are so reliant on email.

The benefit of a fax is that it sends a printed document. An email attachment is very easy to do. But the person receiving it has to log into their email, find the attachment, and print it in order to have a physical copy of the document in hand. It requires action on their part. Alternatively, a fax sends something to a recipient and prints a physical copy regardless of what they do. They can leave their home or office and have a fax waiting for them when they return. This is a simple and effective way to transfer documents between people.

If you want to explore signing up for an email fax service, there are a few factors you can consider. Most email fax services charge a small monthly fee. If you find yourself sending faxes often, this investment may be worth it. The monthly fee is usually less than ten dollars for a basic package. If you are worried that the monthly fee may not be justified you can sign up for a trial period. The fax services allow you to try them for free for a month. In that time, if you do not think you are sending enough faxes to justify the monthly fee, you may cancel. It is a good idea to take advantage of the free trial period and see how many faxes you are actually sending. Once you have signed up, you may find that you enjoy having access to this convenient form of communication.

In addition, you may find that having access to a fax is an asset for your business. If someone prefers to receive documents via fax it is nice to be able to offer them this option. This may enhance your business and, if so, more than make up for the monthly fee of the fax service. Once you have installed the service you will be dually capable of sending documents through both email and fax.

Tips On HTML5 Coding

Once you learn how to code, there are still some challenges that you have to face. Adequate HTML5 information would help you provide your clients with a good design. Here are some tips on how to do that.

1. Lay-out your plan in paper –Write down your plan and make sure that you list down all the design elements you want in your design. Although it might seem useless for now, it could help save up time because it is a guide and a checklist on what you should do. After a while, you can create a flow chart out of it.

2. Use templates to make it easier and faster to create the design – Today there are lots of templates that can help you with your design. You don’t have to create everything from scratch especially when you are pressed for time.

3. Take advantage of code hinting – Use code hinting when it is available in the software you are working with. This will help you check when there are any duplicate bits of code or when there are any tags that you haven’t closed. If your software doesn’t allow this, you can always check this manually because if there is an error in this, there would be an error with your design.

4. Documentation is essential – It is important for you to document what you did and sometimes having a written documentation can be confusing to others so it would also be a good idea to have pictures in your documentation. You can add screenshots with captions so that they can really understand your work. The different software have now become more complex because it has allowed users to be able to do more with it. Sometimes, you might miss a small detail that is why you need the screenshots and highlights tool to remind you of it.

5. Specify the height and width of your images – You have to make sure that you properly label the height and width of your image and make sure that it matches the space where you want to put it into. If the image is the same size as the original then you wouldn’t have any problem with the scaling. Sometimes the image needs to be resized to increase or decrease the size. Scaling the image can lead it to pixelate if you have to increase the size too much. On the other hand shrinking the image or compressing it is better so that you don’t distort it. Just make sure that you use the same proportions as the original.

6. ALT tags help in SEO – When you use ALT tags in your work, you also help out with the SEO and thus help your site or page to be searched for.

7. Videos need playback controls – Users or viewers who see your site need to have control over the video so that they can watch it properly.

8. Think SEO when you want to use text links – Instead of just placing a link in a text such as “click here”, you may want to look for a better substitute such as the name of your website. You can also use a keyword that is related to the niche of your site.

How To Freelance If You Are An Non-Dutch National

If you want to be independent your best option is to go Freelance and start your own business. You can open your own shop and offer your services as a consultant for construction, as a website designer, as a journalist or tackle the challenges of marketing and promotions. In short, you can be a ZZP-er or freelancer in the Netherlands and share your competence with different sectors in the industry. Being a freelancer you enjoy personal independence but it also has its share of risks.

How to become a ZZP-er in Netherlands if you are an expat

Expats are encouraged to start their own business in the Netherlands in order to contribute to the growth of the economy. Those who do not have Dutch nationality have to comply with particular IND (Immigratie en Naturalisatie Dienst) requirements. The legal forms of enterprise do not vary as to the rule’s applicability to Dutch immigration authorities whether you will be starting a one-man business; a Dutch private limited (BV) or a branch-office of a foreign company. The same rules apply whether you started a business shortly after your arrival in the Netherlands or after you have been gainfully employed in the country for such time. Rules differ if you are EU-national or non-EU national.

If you are a national of one of the European Union Member states, the EEA (European Economic Area) or a citizen of Switzerland, you are free to live and work as a self employed freelancer in the Netherlands without the need for entry visa or residence permit. You are not required to register with IND though it can come handy as proof of registration and when applying for Dutch public healthcare insurance, mortgage or phone subscription. Different rules apply if you are citizen of Bulgaria or Romania and Croatia. You are required to apply for a residence permit from the IND which is important when faced with varying situations. If you are a member of a country that is subject to the Dutch visa requirements of not more 3 months stay, a special visa or provisional residence permit must be applied for. A tourist visa does not qualify as a lawful residence permit.

How to start a business if you are not a Dutch national

It is not the IND that will review your suitability to start a business but the Ministry of Economic Affairs. The ministry will evaluate your situation and determine whether the business you will start is economically feasible. You have to meet the following criteria before starting an independent business.

  • Whether you are qualified to run a business
  • Whether you have a business plan
  • Whether your business serves an essential Dutch interest

You can communicate with IND to find out about procedures involved in testing the economic interest of the business you intend to start. The traditionally open economy, attractive investment climate and international possibilities make the Netherlands a pleasant country for a one-man freelance business. Additional information is always available and there are many companies who are willing to provide assistance for an affordable fee.

The Different Features Provided By Online Fax Services

With the ever-increasing use of VoIP, the popularity of cloud phone services or third-party VoIP services—such as RingCentral, Nextiva, and many more—have likewise grown. We see the almost unabated annual profit of these third-party VoIP services because of their growing number of subscribers. Consequently, with the increase in popularity of these cloud phone services, the conventional telephone equipment seems to be feeling its impending demise. Likewise, with the seemingly inevitable demise of the conventional telephone equipment (like PBX) comes the unavoidable phasing out of the once noble fax machine which once held a lofty and respectable place in most businesses and offices. It’s sad but it’s true—we may be seeing the last days of the good old reliable fax machine.

RingCentral and Nextiva

RingCentral, for example, has registered unprecedented growth in their number of subscribers because they offer more features which can never be had in the old telephone system. Likewise, it offers more flexibility to its users. It has toll free and local number for its clients. Moreover, it provides secure fax connection for the meager sum of $7.11 per month. It also provides its clients with free fax software to allow them to receive faxes and email using their computer or handheld device. For this reason, RingCentral is indisputably the top ranking online fax service.

Nextiva, on the other hand is trailing RingCentral behind with its highly reliable cloud phone service. Likewise, it offers reliable online fax service for only $4.95 for single user, $12.95 for small business, and $29.95 for business pro per month. Additionally, most file types are accommodated by the Nextiva online fax service. These files include image (TIFF, GIF, etc), Adobe Acrobat (PDF) Microsoft office printer and Text File Formats.

Features Provided by Online Fax Services

The good thing about these online fax services is that, with their services, you can fax via email by attaching the document or file that you would like to send as if you were just sending email. They also provide fax machine support so that if you are nostalgic of your old fax machine, you can make use of it using a Fax Adapter to send paper faxes. Moreover, the online fax does not need dialing, meaning you are now free from busy signals while faxing. Likewise, you can fax using your mobile devices. You can also keep your fax number if you subscribe to one of these online fax services. Additionally, you can also receive faxes even if your PC is turned off because the faxes will go directly to your account.

Google as a Veritable Vast Machine

Google as a veritable vast machine is slowly providing an alternative option for sending fax online. Google Docs and Gmail are definitely designed for storing and sending all our files and documents. Moreover, there are some Drive Apps that can presage what Google might do in the area of online faxing in the future. HelloFax for example is a nice App which links every fax you are sending to the Drive. DocuSign, for example can help you get your signature on any document which needs your signature. We can have only glimpses of email fax details at present. But from these glimpses we can see what Google is capable of doing in the near future.